SaaS Launch Checklist

Use this checklist before, during, and after your SaaS launch to maximize impact.

Before Launch

• [ ] Define your target customer clearly
• [ ] Validate the problem with real potential customers
• [ ] Build an MVP with core features only
• [ ] Set up error tracking and basic analytics
• [ ] Create a landing page with clear value proposition
• [ ] Write clear, jargon-free copy
• [ ] Set up onboarding email sequence
• [ ] Test payment flow end-to-end
• [ ] Create a feedback collection mechanism
• [ ] Prepare social media content for launch day

Launch Day

• [ ] Submit to SaaSCity
• [ ] Post on relevant communities (Reddit, HN, etc.)
• [ ] Share on your social media
• [ ] Email your waiting list
• [ ] Notify your personal network
• [ ] Monitor for bugs or issues in real time

After Launch

• [ ] Respond to every comment and message personally
• [ ] Collect and organize feedback
• [ ] Identify the most requested features
• [ ] Ship quick wins within the first week
• [ ] Follow up with early users
• [ ] Analyze what worked and what didn't